The Answer Engine Audit by Morphic
What does AI say
about your firm?
Buyers now ask ChatGPT and Gemini before they ask you. We put real prospect questions to all three and show you whether you're named, how you're described, and which firms come up instead.
The premise
The first impression is no longer your homepage.
It's a paragraph an answer engine writes about you — assembled from whatever it could structurally understand. If your positioning isn't legible, the engine fills the gap with a generic description, the wrong category, or a competitor. This audit shows you that paragraph.
What gets checked
Three engines. One honest read.
Mentioned
Whether each engine names you unprompted in your category.
Category accuracy
Whether it places you in the market you actually compete in.
Description accuracy
Whether what it says you do matches what you do.
Blind interpretation
What each engine believes you do, serve, and differ by.
Peers named
Which firms surface instead of, or alongside, you.
Positioning gap
What you want to be known for versus what AI says.
Ready to see what AI actually says?
Enter your website above. We query each engine live — no cached answers.